There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff &amp; Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: 
<ul>
<li>Why one logo is more effective than another</li> <li>How to create their own iconic designs</li> <li>What sets some designers above the rest</li> <li>Best practices for working with clients</li> <li>25 practical design tips for creating logos that last</li> </ul>

Logo Design Love

Airey, David

Reference

Adams Media

Legions of web designers and developers are choosing WordPress for building sites. That's because it's powerful, reliable, flexible, scalable—and more. This book is your complete guide to mastering WordPress theme development, covering everything from installation to leveraging the community and resources to improve your WordPress skills for years to come. You'll learn how to: <ul>
<li>Install WordPress and work on a development server</li> </ul>
<ul>
<li>Create site plans and content architecture</li> </ul>
<ul>
<li>Develop basic through advanced WordPress themes</li> </ul>
<ul>
<li>Maintain responsive design integrity</li> </ul>
<ul>
<li>Implement the right plugins</li> </ul>
<ul>
<li>Convert an already-built website to a WordPress-powered theme</li> </ul>
<ul>
<li>Get involved with the WordPress community</li> </ul>
With detailed explanations, real-life examples, and step-by-step tutorials, you'll find everything you need to build and deploy WordPress-powered websites with no prior server-side or WordPress development experience.

Web Designer's Guide To Wordpress (Voices That Matter)

Computers & Technology

Friedman, Jesse

Web Development & Design

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: <ul>
<li>Leverage traditional design skills in new ways</li> </ul>
<ul>
<li>Measure the value that your design work brings to a project</li> </ul>
<ul>
<li>Articulate that value so that you can position yourself as a partner in the development process</li> </ul>
<ul>
<li>Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced</li> </ul>
<ul>
<li>Generate business value by better identifying audience needs</li> </ul>

Design Currency

Arts & Photography

O'Grady, Jenn Visocky

Graphic Design

Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.

Creative Boot Camp (Voices That Matter)

Mumaw, Stefan

Computer Science

HTML and CSS can be a little daunting at first but fear not. This book, based on Shay Howe's popular workshop covers the basics and breaks down the barrier to entry, showing readers how they can start using HTML and CSS through practical techniques today. They'll find accompanying code examples online, while they explore topics such as the different structures of HTML and CSS, and common terms. After establishing a basic understanding of HTML and CSS a deeper dive is taken into the box model and how to work with floats. The book includes an exercise focused on cleaning up a web page by improving the user interface and design, solely using HTML and CSS. With a few quick changes the web page changes shape and comes to life. Interactive, technically up-to-the-minute and easy-to-understand, this book will advance a student's skills to a professional level.

Learn To Code Html And Css

Howe, Shay

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Color For Designers (Creative Core)

Krause, Jim

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Visual Design (Creative Core)

Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

Word As Image

Lee, Ji

Individual Artists

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. <ul>
<li>Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals</li> <li>A proven method for determining if an idea will be a "big idea," or else will die a painful death</li> <li>Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond</li> </ul>
Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Chasing The Monster Idea: The Marketer's Almanac

Business & Money

Marketing & Sales

Ethics in graphic design is explored through three different lenses in this graphic designer's field guide: 1) legalities-the rules that govern the graphic design profession including copyright law, piracy, plagiarism, fair use, and photo manipulation; 2) integrity-principles of right conduct within the field of graphic design including spec work, crowdsourcing, and responsibility to clients and contracts; 3) morality-the general nature of moral choices to be made by graphic designers including sustainability, social responsibility, and cultural influence. The book includes questions for discussion at the end of each section along with a list of resources for further investigation.

Ethics: A Graphic Designer's Field Guide

Macavery, Kane Eileen

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Books by Adams Media