Critical Connection

CRITICAL CONNECTION: THE MOTOROLA SERVICE STATION STORY chronicles the three-generation relationship between Motorola & the Motorola Service Stations. CRITICAL CONNECTION explores the role of risk taking in Motorola's prosperity, from Paul Galvin's shoestring radio venture in the 1920s, to the mutual gamble between the MSS & Motorola in the 1950s, to today's breathtaking Iridium (tm) initiative. The book's blunt look at the trials & errors on the way to the Fortune 500 yields surprises & positive lessons about taking chances. "There are a lot of people around here who think that you can't take risks," says Motorola CEO George Fisher, "& it's critical for them to understand that we take risks every day. I take them, some of them are very big ones. It's important to know that you can make mistakes, & go on. It's a bigger problem to do nothing than make mistakes." "Today's professional manager is playing in a totally different ball park, at a completely different state of the company's evolution. It is important to understand the way business shaped up & the tight linkage between customers & service over the entire history of the company." To order: Motorola University Press, 1295 E. Algonquin Rd., Schaumburg, IL 60196- 1097. 1-800-466-6744.