Health Care Sales: New Strategies for Improving Quality, Client Relations, and Revenue (JOSSEY BASS/AHA PRESS SERIES)

Mack and Newbold provide comprehensive, practical guidance for creating a new sales program or revamping an existing one, detailing the organizational support, financial resources, systems, and special personnel needed to make health care sales a success. Includes numerous case examples of what works and what doesn't work in actual practice. Annotation copyright Book News, Inc. Portland, Or.