Business-to-Business Marketing
Released: Jun 22, 2017
Publisher: Sage Publications Ltd.
Format: Paperback, 416 pages
Related ISBN: 9781473973435
Description:
Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition:
- Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments
- Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015)
- Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.
Suitable for all students taking B2B marketing modules.
Best prices to buy, sell, or rent ISBN 9781473973442
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