Business-to-Business Marketing (SAGE Advanced Marketing Series)

Is there really a difference between business-to-business marketing and consumer marketing? 
This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning.

Business & Money

Brennan, Ross

Canning, Louise

McDowell, Raymond

Marketing & Sales

Sage Publications Ltd.

Business-to-Business Marketing

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: <ul>
<li>More coverage of digital marketing and social media in relation to B2B </li> <li>More coverage of issues relating to sustainability and corporate social responsibility </li> <li>More visual features and an update of the ‘B2B Snapshots’ </li> <li>New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal </li> </ul>
This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.

Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: 
<ul>
<li>Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments </li> <li>Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) </li> <li>Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. </li> </ul> The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.

Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: <ul>
<li>Coverage throughout of digital transformation and social responsibility in business markets </li> <li>‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. </li> <li>Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment </li> <li>Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger </li> <li>Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter. </li> </ul>

McGrath, Helen

See the best price to sell, buy, or rent books by Canning, Louise. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Canning, Louise

See the best price to sell, buy, or rent books by Canning, Louise. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing