An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field. Companion Website: http://www.palgrave.com/business/brennan/

Contemporary Strategic Marketing

Business & Money

Brennan, Ross

Management & Leadership

PALGRAVE~MACMILLAN

Cases in Marketing Management

Pearson

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing: An Introduction

ARMSTRONG, Gary

Harker, Michael

Kotler,Philip

Marketing & Sales

Pearson/Education

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age and marketing responsibly around the globe You will be presented with a comprehensive overview of marketing theory and practice because marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in marketing, such as implications for European marketers of Brexit, changed rules and regulations such as the General Data Protection Regulations of the EU in the era of Big Data and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions and multiple choice questions.

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Is there really a difference between business-to-business marketing and consumer marketing? 
This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning.

Canning, Louise

McDowell, Raymond

Sage Publications Ltd.

Business-to-Business Marketing

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: <ul>
<li>More coverage of digital marketing and social media in relation to B2B </li> <li>More coverage of issues relating to sustainability and corporate social responsibility </li> <li>More visual features and an update of the ‘B2B Snapshots’ </li> <li>New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal </li> </ul>
This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: * More coverage of digital marketing and social media in relation to B2B * More coverage of issues relating to sustainability and corporate social responsibility * More visual features and an update of the 'B2B Snapshots' * New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, open access links to recent and relevant SAGE journal articles, further cases and a quiz at www.sagepub.co.uk/brennan3e (available on publication). The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: 
<ul>
<li>Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments </li> <li>Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) </li> <li>Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. </li> </ul> The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.

See the best price to sell, buy, or rent books by Brennan, Ross. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brennan, Ross

See the best price to sell, buy, or rent books by Brennan, Ross. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Contemporary Strategic Marketing

Cases in Marketing Management

Marketing: An Introduction

Marketing: An Introduction

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing

Business-to-Business Marketing