Services Marketing B&W
Released: Apr 15, 2009
Publisher: Cengage Learning EMEA
Format: Paperback, 656 pages
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Description:
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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