Public Relations Principles: Strategies for Professional Success

Every successful business utilizes good public relations with the media to maintain a positive public opinion.

Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.

With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations Principles: Strategies for Professional Success are designed to address the needs of today’s students and encourage them to conduct a personal inventory on their public relations skills.

Available in print and eBook versions, Public Relations Principles: Strategies for Professional Success:

• Covers all relevant concepts and theories in the field while engaging today’s students by developing communication skills through application.
• Enhances critical thinking skills and improves student’s communication choices and strategies given in the public relations context
• Discusses the greatest challenges students will face in the modern world of public relations while also providing communication strategies to overcome each challenge