eBook Version
You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.

Creating Organizational Crisis Plans

Business & Money

Michelle Maresh-Fuehrer

Processes & Infrastructure

Kendall/Hunt Publishing

Every successful business utilizes good public relations with the media to maintain a positive public opinion.
Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.
With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations Principles: Strategies for Professional Success are designed to address the needs of today’s students and encourage them to conduct a personal inventory on their public relations skills.
Available in print and eBook versions, Public Relations Principles: Strategies for Professional Success:
<ul>
<li>Covers all relevant concepts and theories in the field while engaging today’s students by developing communication skills through application.</li>
<li>Enhances critical thinking skills and improves student’s communication choices and strategies given in the public relations context</li>
<li>Discusses the greatest challenges students will face in the modern world of public relations while also providing communication strategies to overcome each challenge</li>
</ul>

Public Relations Principles: Strategies for Professional Success

Shawn Wahl

Marketing & Sales

Skills

See the best price to sell, buy, or rent books by Michelle Maresh-Fuehrer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Michelle Maresh-Fuehrer