The Upstart Guide to Owning and Managing a Restaurant

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The Upstart Guide to Owning and Managing a Restaurant image
ISBN-10:

1419583328

ISBN-13:

9781419583322

Author(s): Alonzo, Roy
Edition: 2
Released: Apr 17, 2007
Format: Paperback, 304 pages

Description:

This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant provides industry insights and all the practical nuts-and-bolts information readers need to get started, including: Smart start-up basicsWriting a winning restaurant business planDeveloping the perfect menu for your target audienceCreating front-of-house ambience and back-of-house efficiencyOperating profitablyMarketing opportunities to grow your businessAnd an all new chapter on new and emerging technologies in the restaurant business!

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