Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend image
ISBN-10:

1413306322

ISBN-13:

9781413306323

Author(s): PHILLIPS, MICHAEL; Rasberry, Salli
Edition: Sixth
Released: Jun 05, 2008
Publisher: Nolo
Format: Paperback, 416 pages
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Description:

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

  • encourage customers to spread the good word about your business
  • attract new customers and gain their trust
  • turn dissatisfied customers into loyal supporters
  • list your products or services widely and inexpensively
  • plan marketing events that will keep customers involved
  • encourage the media to comment positively on your business

    The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
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