The Unmanageable Consumer

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The Unmanageable Consumer image
ISBN-10:

1412918928

ISBN-13:

9781412918923

Edition: 2nd
Released: May 09, 2006
Format: Hardcover, 232 pages

Description:

The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.

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