The Unmanageable Consumer: Contemporary Consumption and its Fragmentation

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The Unmanageable Consumer: Contemporary Consumption and its Fragmentation image
ISBN-10:

080397745X

ISBN-13:

9780803977457

Edition: 1
Released: Nov 14, 1995
Format: Paperback, 224 pages

Description:

Consumption and concepts of the consumer sit at the centre of numerous current debates - academic, political and environmental. This highly readable and stimulating book - a tour-de-force in the breadth of its coverage and analysis - shows how different traditions of thought have constructed different representations of the consumer. Each of these has its own coherence but rarely addresses alternative positions. A key concern of the authors is to identify, disentangle and juxtapose approaches to contemporary consumption which are seldom found in a single text.

Yiannis Gabriel and Tim Lang present a number of distinctive portraits of the consumer - as Chooser; as Communicator; as Identity-seeker; as Explorer; as Hedo

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