The Unmanageable Consumer
Released: May 09, 2006
Publisher: Sage Publications Ltd.
Format: Hardcover, 232 pages
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Description:
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
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