Business Research Methods
Released: Jan 06, 2011
Publisher: Cengage Learning EMEA
Format: Paperback, 528 pages
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Description:
In this complete introduction to research methods and methodologies for today?s undergraduate business student, Christina Quinlan takes a unique ?real-world? approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina?s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
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