<p>In this complete introduction to research methods and methodologies for today?s undergraduate business student, Christina Quinlan takes a unique ?real-world? approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina?s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.</p>

Business Research Methods

Business & Money

Quinlan, Christina

Education & Reference

Cengage Learning EMEA

<p>Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.</p>

Griffin, Mitch

Babin, Barry

Carr, Jon

Zikmund, William

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Books by Quinlan, Christina