Business Research Methods

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Business Research Methods image
ISBN-10:

1408007797

ISBN-13:

9781408007792

Edition: 1
Released: Jan 06, 2011
Format: Paperback, 528 pages

Description:

In this complete introduction to research methods and methodologies for today?s undergraduate business student, Christina Quinlan takes a unique ?real-world? approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina?s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.

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