It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring

Lessons on life and business, from the founder of the Rainforest Café--now available in paperback. As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons—from self-branding to developing strategic partnerships—can transform larger corporations.

"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews “[F]un, inspiring, and full of sound business advice.” --Donald J. Trump