The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)
ISBN-10:
1349280224
ISBN-13:
9781349280223
Author(s): Thoenig, Jean-Claude; Waldman, Charles
Edition: 1st ed. 2007
Description:
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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