Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

Business & Money

Thoenig, Jean-Claude

Waldman, Charles

Management & Leadership

PALGRAVE~MACMILLAN

See the best price to sell, buy, or rent books by Waldman, Charles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Waldman, Charles

See the best price to sell, buy, or rent books by Waldman, Charles. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)