Services Marketing: Concepts, Strategies, & Cases
ISBN-10:
1337062774
ISBN-13:
9781337062770
Author(s): Hoffman, K. Douglas; Bateson, John E.G.
Edition: 5
Released: Jan 01, 2016
Publisher: Cengage Learning'
Format: Product Bundle, 458 pages
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Description:
Bundle: LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson’s Services Marketing: Concepts, Strategies, & Cases, 5th, 5th Edition Printed Access Code -Services Marketing, 5th Edition Loose Leaf
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