Designed for an advanced MBA course in the marketing of services &amp; for executive programs geared to managers in service firms.

Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

Business & Money

Bateson, John E.G.

Management & Leadership

South-Western College Pub.

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Essentials of Services Marketing: Concepts, Strategies and Cases

Hoffman, K. Douglas

Marketing & Sales

This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with both current and classic readings in the field. * An excellent variety of articles selected from marketing, organizational behavior, operations management, and strategy literature is provided. The marketing implications of all topics are emphasized in the textual material. * A detailed Instructor's Manual provides advice and tools for teaching this emerging course, including suggested course outlines, article summaries, suggested cases in services marketing with case notes, and transparency masters. * Short "Services in Action" boxed features integrate three to four real-world service examples in every chapter. New to this edition: * 70% of new articles are from general business publications versus journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering "Basic Building Blocks". * Coverage of Service Quality has been dramatically increased to cover measurement issues and continuous improvement. * New sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and Customer Retention and Relationship Marketing. * Chapter 1 is completely rewritten and expanded to provide a strong foundation for discussion of all aspects of service marketing.

Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)

Houghton Mifflin Harcourt HMH

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

Services Marketing: Concepts, Strategies, & Cases

Industries

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Cengage Learning'

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.

Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version

A unique access code will provide you with seamless access to your MindTap Marketing resources from within your campus Learning Management System. You will be prompted to enter the access code the first time that you click on a link in your course that includes Cengage content.

LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th

You save money by purchasing this bundle which includes Services Marketing: Concepts, Strategies, & Cases, 5th Edition and access to MindTap for Hoffman/Bateson&#65533;s Services Marketing: Concepts, Strategies, & Cases, which provides you with tools to better manage your limited time. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud. Access to this product is valid for 6 months of usage.

Services Marketing + Mindtap Marketing, 1 Term - 6 Months Access Card: Concepts, Strategies, & Cases

Bundle: LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson’s Services Marketing: Concepts, Strategies, & Cases, 5th, 5th Edition Printed Access Code -Services Marketing, 5th Edition Loose Leaf

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Services Marketing: Concepts, Strategies, &amp; Cases, 5th Edition and access to MindTap Marketing for 1 term (6 months) via printed access card. MindTap Marketing provides you with the tools you need to better manage your limited time--you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface.

Bundle: Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version, 5th + MindTap Marketing, 1 term (6 months) Printed Access Card

See the best price to sell, buy, or rent books by Bateson, John E.G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bateson, John E.G.

See the best price to sell, buy, or rent books by Bateson, John E.G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

Essentials of Services Marketing: Concepts, Strategies and Cases

Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)

Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version

LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th

Services Marketing + Mindtap Marketing, 1 Term - 6 Months Access Card: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

Bundle: Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version, 5th + MindTap Marketing, 1 term (6 months) Printed Access Card