Loose-Leaf for Strategic Management of Tecnological Innovation
Description:
Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.