Loose-Leaf for Strategic Management of Tecnological Innovation

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Loose-Leaf for Strategic Management of Tecnological Innovation image
ISBN-10:

1259737829

ISBN-13:

9781259737824

Edition: 5
Released: Feb 01, 2016
Publisher: McGraw=Hill
Format: Loose Leaf, 336 pages
Related ISBN: 9781260166477

Description:

Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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