Brand Breakout: How Emerging Market Brands Will Go Global

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Brand Breakout: How Emerging Market Brands Will Go Global image
ISBN-10:

1137276614

ISBN-13:

9781137276612

Edition: 2013
Released: Jun 13, 2013
Format: Hardcover, 272 pages

Description:

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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