Brand Breakout: How Emerging Market Brands Will Go Global
ISBN-10:
1137276614
ISBN-13:
9781137276612
Author(s): Kumar, Nirmalya; Steenkamp, Jan-Benedict E.M
Edition: 2013
Description:
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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