Brand Breakout: How Emerging Market Brands Will Go Global
Description:
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Best prices to buy, sell, or rent ISBN 9781349446742
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- Brand Breakout: How Emerging Market Brands Will Go GlobalKumar, N.Edition:2013ISBN-13:9781137467591
- Brand Breakout: How Emerging Market Brands Will Go GlobalKumar, Nirmalya; Steenkamp, Jan-Benedict E.MEdition:2013ISBN-13:9781137276612
- Brand Breakout: How Emerging Market Brands Will Go GlobalKumar, N.Edition:2013ISBN-13:9781137467591
- Brand Breakout: How Emerging Market Brands Will Go GlobalKumar, Nirmalya; Steenkamp, Jan-Benedict E.MEdition:2013ISBN-13:9781137276612
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