Marketing 6.0: The Future Is Immersive
Description:
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Best prices to buy, sell, or rent ISBN 9781119835219
Frequently Asked Questions about Marketing 6.0: The Future Is Immersive
The price for the book starts from $21.99 on Amazon and is available from 28 sellers at the moment.
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As for the Marketing 6.0: The Future Is Immersive book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing 6.0: The Future Is Immersive book is in average demand now as the rank for the book is 67,356 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the Marketing 6.0: The Future Is Immersive book within the last three months was on January 15 and it was $5.50.