Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. <ul>
<li>Explains the future of marketing, along with why most marketers are stuck in the past</li> <li>Examines companies that are ahead of the curve, such as S. C. Johnson</li> <li>Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"</li> </ul>
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Marketing 3.0: From Products to Customers to the Human Spirit

Business & Money

Kartajaya, Hermawan

Setiawan, Iwan

Kotler,Philip

Marketing & Sales

wiley

Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. 
<ul>
<li>Discover the new rules of marketing</li> <li>Stand out and create WOW moments</li> <li>Build a loyal and vocal customer base</li> <li>Learn who will shape the future of customer choice</li> </ul>
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Marketing 4.0: Moving from Traditional to Digital

Rediscover the fundamentals of marketing from the best in the business&nbsp; In&nbsp;Marketing 5.0,&nbsp;the celebrated promoter&nbsp;of&nbsp;the&nbsp;"Four P's of Marketing,"&nbsp;Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.&nbsp; In a&nbsp;new age&nbsp;when&nbsp;marketers&nbsp;are struggling&nbsp;with the digital transformation of business and the changing behavior of customers, this book provides&nbsp;marketers&nbsp;with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior&nbsp;that have happened in&nbsp;the last decade.&nbsp;&nbsp; Following the pattern&nbsp;presented in&nbsp;his bestselling&nbsp;Marketing X.0&nbsp;series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Artificial&nbsp;Intelligence&nbsp;for marketing automation&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Agile marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; "Segments of one" marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Contextual technology&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facial recognition and voice tech for marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The future of Customer Experience (CX)&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Transmedia storytelling&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The "Whatever-Whenever-Wherever" service delivery&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; "Everything-As-A-Service" business model&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Internet of Things and&nbsp;blockchain for marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Virtual and augmented reality marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Corporate activism&nbsp; Perfect for traditional and digital marketers, as well as&nbsp;students and teachers of marketing and business,&nbsp;Marketing 5.0&nbsp;reinvigorates the field of marketing with actionable recommendations and unique insights.&nbsp;

Marketing 5.0: Technology for Humanity

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business&nbsp; In&nbsp;Marketing 6.0,&nbsp;the celebrated promoter&nbsp;of&nbsp;the&nbsp;"Four P's of Marketing,"&nbsp;Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a&nbsp;new age of metamarketing, this book provides&nbsp;marketers&nbsp;with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior&nbsp;that have happened in&nbsp;the last decade.&nbsp;Readers will learn about: <ul> <li>The building blocks of metamarketing</li> <li>Generation Z and Generation Alpha and the technologies they use daily</li> <li>How to tap into metaverses and extended reality</li> <li>The potential obstacles and solutions for creating a more interactive and immersive experience.</li> </ul> Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Marketing 6.0: The Future Is Immersive

Del autor de Las 4 P del marketing\nMarketing 5.0. Tecnología para la humanidad es la última actualización de la influyente obra de Philip Kotler, que cuenta con un reconocido prestigio en marketing internacional. En este libro, Kotler ―de la mano de Hermawan Kartajaya e Iwan Setiawan― articula los principales movimientos a los que se enfrentan los profesionales del marketing en la actualidad: espectaculares avances tecnológicos, cambios en el comportamiento de los clientes y cambios en los modelos de negocio. Marketing 5.0 describe, en detalle y de forma práctica y accesible, cómo estos tres cambios fundamentales en los mercados, los negocios y la tecnología exigen nuevos y formidables retos a las empresas en su misión por llevar productos y servicios al mercado. A través de la noción de «tecnología para la humanidad», los autores presentan diferentes formas de utilizar la tecnología para satisfacer las necesidades no materiales de los clientes. Dividido en tres bloques, el libro comienza analizando un nuevo tipo de comportamiento en los clientes generado por la avalancha de cambios generacionales y las distintas formas de superar estas diferencias que dividen al público, entre las que se encuentran las desigualdades económicas y las luchas políticas, con el fin de acceder con eficacia a sus mercados. La segunda parte detalla las nuevas direcciones estratégicas que están tomando las empresas a nivel global y la forma de abordar los nuevos modelos de negocio propios del contexto actual. Por último, la tercera parte explora la realidad del rápido desarrollo tecnológico en áreas como la inteligencia artificial, el big data, la realidad aumentada y virtual y el internet de las cosas. El libro va dirigido principalmente a directores, gerentes, líderes y empleados de departamentos de marketing en organizaciones de todos los tamaños, Marketing 5.0 es también un recurso indispensable para cualquier persona involucrada en una pequeña o mediana empresa que busque mejorar sus capacidades de marketing.\nENGLISH: 
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.

Marketing 5.0 (Spanish Edition)

Editorial Almuzara