The objective of this book is to offer a fresh perspective to entrepreneurs and business managers on understanding how successful business strategies are crafted and how such enterprises are managed in Asia. Steering away from the conventional approach of most textbooks on Asian business, the scope of the book covers a holistic perspective, which combines a scintillating host of marketing and strategy theories with Asian business philosophy. This ingenious concoction brings about a broad-based approach to viewing the myriad problems that assailed Asian-based firms from time to time. As a consequence, firms are in a better position to solve their problems. For greater clarity of thoughts and practicality, the theories are operationalised through a number of models and frameworks. Interwoven into articulation of the concepts are the experiences of Asian firms and captains of industry. In addition, cases are included to provide illustrations of how the concepts may be usefully applied. Overall, this book aims to contribute to our current knowledge of how to run a successful enterprise in Asia. Practitioners and industry executives will find this book useful.

Rethinking Marketing: Sustainable Marketing Enterprise in Asia - (PHS NO US SALE)

Business & Money

Hooi Den Huan

Kartajaya, Hermawan

Kotler,Philip

Liu, Sandra

Marketing & Sales

Pearson Education Canada

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. <ul>
<li>Explains the future of marketing, along with why most marketers are stuck in the past</li> <li>Examines companies that are ahead of the curve, such as S. C. Johnson</li> <li>Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"</li> </ul>
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Marketing 3.0: From Products to Customers to the Human Spirit

Setiawan, Iwan

wiley

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson &amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Young, S. David

Economics

Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan

Repositioning Asia: From Bubble to Sustainable Economy

Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. 
<ul>
<li>Discover the new rules of marketing</li> <li>Stand out and create WOW moments</li> <li>Build a loyal and vocal customer base</li> <li>Learn who will shape the future of customer choice</li> </ul>
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Marketing 4.0: Moving from Traditional to Digital

Rediscover the fundamentals of marketing from the best in the business&nbsp; In&nbsp;Marketing 5.0,&nbsp;the celebrated promoter&nbsp;of&nbsp;the&nbsp;"Four P's of Marketing,"&nbsp;Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.&nbsp; In a&nbsp;new age&nbsp;when&nbsp;marketers&nbsp;are struggling&nbsp;with the digital transformation of business and the changing behavior of customers, this book provides&nbsp;marketers&nbsp;with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior&nbsp;that have happened in&nbsp;the last decade.&nbsp;&nbsp; Following the pattern&nbsp;presented in&nbsp;his bestselling&nbsp;Marketing X.0&nbsp;series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Artificial&nbsp;Intelligence&nbsp;for marketing automation&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Agile marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; "Segments of one" marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Contextual technology&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facial recognition and voice tech for marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The future of Customer Experience (CX)&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Transmedia storytelling&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The "Whatever-Whenever-Wherever" service delivery&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; "Everything-As-A-Service" business model&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Internet of Things and&nbsp;blockchain for marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Virtual and augmented reality marketing&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Corporate activism&nbsp; Perfect for traditional and digital marketers, as well as&nbsp;students and teachers of marketing and business,&nbsp;Marketing 5.0&nbsp;reinvigorates the field of marketing with actionable recommendations and unique insights.&nbsp;

Marketing 5.0: Technology for Humanity

An eye-opening discussion of the future of marketing, from four of the leading minds in the field 
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. 
The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors 
The latest publication from some of the foremost minds in marketing―and in business, generally―Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

Huan, Hooi Den

Mussry, Jacky

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business&nbsp; In&nbsp;Marketing 6.0,&nbsp;the celebrated promoter&nbsp;of&nbsp;the&nbsp;"Four P's of Marketing,"&nbsp;Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a&nbsp;new age of metamarketing, this book provides&nbsp;marketers&nbsp;with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior&nbsp;that have happened in&nbsp;the last decade.&nbsp;Readers will learn about: <ul> <li>The building blocks of metamarketing</li> <li>Generation Z and Generation Alpha and the technologies they use daily</li> <li>How to tap into metaverses and extended reality</li> <li>The potential obstacles and solutions for creating a more interactive and immersive experience.</li> </ul> Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Marketing 6.0: The Future Is Immersive

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find <ul> <li>In-depth examinations of China's unique and competitive economic ecosystem</li> <li>Discussions of the increasingly foundational role played by Singapore as an international business hub</li> <li>An analysis of the latest economic developments in South Korea driving marketing excellence in that country</li> </ul> Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

Reimagining Operational Excellence: Inspirations from Asia

Del autor de Las 4 P del marketing\nMarketing 5.0. Tecnología para la humanidad es la última actualización de la influyente obra de Philip Kotler, que cuenta con un reconocido prestigio en marketing internacional. En este libro, Kotler ―de la mano de Hermawan Kartajaya e Iwan Setiawan― articula los principales movimientos a los que se enfrentan los profesionales del marketing en la actualidad: espectaculares avances tecnológicos, cambios en el comportamiento de los clientes y cambios en los modelos de negocio. Marketing 5.0 describe, en detalle y de forma práctica y accesible, cómo estos tres cambios fundamentales en los mercados, los negocios y la tecnología exigen nuevos y formidables retos a las empresas en su misión por llevar productos y servicios al mercado. A través de la noción de «tecnología para la humanidad», los autores presentan diferentes formas de utilizar la tecnología para satisfacer las necesidades no materiales de los clientes. Dividido en tres bloques, el libro comienza analizando un nuevo tipo de comportamiento en los clientes generado por la avalancha de cambios generacionales y las distintas formas de superar estas diferencias que dividen al público, entre las que se encuentran las desigualdades económicas y las luchas políticas, con el fin de acceder con eficacia a sus mercados. La segunda parte detalla las nuevas direcciones estratégicas que están tomando las empresas a nivel global y la forma de abordar los nuevos modelos de negocio propios del contexto actual. Por último, la tercera parte explora la realidad del rápido desarrollo tecnológico en áreas como la inteligencia artificial, el big data, la realidad aumentada y virtual y el internet de las cosas. El libro va dirigido principalmente a directores, gerentes, líderes y empleados de departamentos de marketing en organizaciones de todos los tamaños, Marketing 5.0 es también un recurso indispensable para cualquier persona involucrada en una pequeña o mediana empresa que busque mejorar sus capacidades de marketing.\nENGLISH: 
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.

Marketing 5.0 (Spanish Edition)

Editorial Almuzara

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