Research Methods For Business: A Skill Building Approach, 7e WileyPLUS Learning Space Card

About the Authors xix

Preface xxi

Acknowledgments xxiii

1 Introduction to research 1

2 The scientific approach and alternative approaches to investigation 18

3 Defining and refining the problem 33

4 The critical literature review 51

5 Theoretical framework and hypothesis development 71

6 Elements of research design 95

7 Interviews 111

8 Data collection methods: Observation 126

9 Administering questionnaires 142

10 Experimental designs 165

11 Measurement of variables: Operational definition 193

12 Measurement: Scaling, reliability and validity 206

13 Sampling 235

14 Quantitative data analysis 271

15 Quantitative data analysis: Hypothesis testing 300

16 Qualitative data analysis 332

17 The research report 353

Glossary 389

Bibliography 399

Index 407