The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

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The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite image
ISBN-10:

1119089778

ISBN-13:

9781119089773

Edition: 1
Released: Aug 25, 2008
Publisher: wiley
Format: Paperback, 176 pages
Related ISBN: 9780470237908

Description:

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in "The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite." Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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