Media Effects Research: A Basic Overview

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Media Effects Research: A Basic Overview image
ISBN-10:

1111344450

ISBN-13:

9781111344450

Author(s): Sparks, Glenn G.
Edition: 4
Released: Jan 01, 2012
Format: Paperback, 336 pages

Description:

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

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