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Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

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Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) image
ISBN-10:

0534545866

ISBN-13:

9780534545864

Author(s): Sparks, Glenn G.
Edition: 1
Released: Oct 15, 2001
Publisher: Cengage Learning'
Format: Paperback, 224 pages
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Description:

This exciting new text provides an excellent introduction for students of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Students are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.

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