Media Effects Research: A Basic Overview

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Media Effects Research: A Basic Overview image
ISBN-10:

049556785X

ISBN-13:

9780495567851

Author(s): Sparks, Glenn G.
Edition: 3
Released: Jan 19, 2009
Format: Paperback, 288 pages

Description:

MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

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