We use cookies to maintain website functionality, enhance our services, personalize user experience, analyze website performance, and process book search queries efficiently. For more details, please refer to our Privacy Policy.

The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers

The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers image
ISBN-10:

1097110028

ISBN-13:

9781097110025

Released: May 06, 2019
Format: Paperback, 299 pages
to view more data

Description:

Marketing's role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to "the other side." The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.