Praise for Fourth Generation R&amp;D "A sweeping and insightfulanalysis of an architecture for innovation in the knowledgeeconomy. Technologists, strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization." --John Seely Brown Chief Scientist, XeroxCorporation "The new realities of competition beg a new approach toinnovation and R Fourth Generation R&amp;D answers that challenge.With lucid arguments and detailed case studies, Fourth GenerationR&amp;D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource--that's to say, every manager--will profitfrom this new understanding." Lawrence Wilkinson President, GlobalBusiness Network "Fourth Generation R&amp;D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation--and between tacit and explicit knowledge--arefundamental." --John Yochelson President, The Council onCompetitiveness

Fourth Generation R&D: Managing Knowledge, Technology, and Innovation

Business & Money

Morris, Langdon

Miller, William L.

Biography & History

wiley

Praise from business leaders for Managing the Evolving Corporation "As we chart our way through the most turbulent sea change in business since the industrial revolution, very few books will appear that provide us with navigational aids. Langdon Morris has written one of them. Managing the Evolving Corporation is likely to become required reading for those who intend to lead American business into the 21st century. Along with Peter Senge and Meg Wheatley, Langdon Morris opens a door to the future. Perhaps most important, Managing the Evolving Corporation provides us with maps and navigational instruments that will take us from where we are to where we need to be." Dean W. Engel Managing Partner, The East West Group Co-author of Global Human Resource Development "Langdon Morris speaks the new language of the knowledge architect. This leading edge book forces you outside the nine dots to new targets for solutions." William L. Miller, Ph.D. Director, Research and Development Steelcase North America "This book is exciting and useful for leaders and learners in organizations because it provides a clear planning process to effect institutional and personal change." Faith Gabelnick, Ph.D. Provost and Dean of the Faculty Mills College "Managing the Evolving Corporation is a clear, understandable, and important book for executives, designers, and technologists. It elegantly defines a new integration of computer technology and interior architecture to support the knowledge workers whose productivity is so essential to success in today's competitive global markets. Langdon Morris shows us the future, and how to get there." Piero Patri Fellow, American Institute of Architects President, Patri.Burlage.Merker Architecture, Planning, Interior Design

Managing the Evolving Corporation

Processes & Infrastructure

John Wiley&Sons, Inc.

Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you’ve already discovered that the process of innovation is difficult to manage. It’s risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&amp;G, and think, “We don’t have people or resources like theirs. We can’t do that kind of magic.” But the truth is that Apple’s success, or P&amp;G’s, or Toyota’s, isn’t due to magic; it’s because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Innovation Master Plan.

The Innovation Master Plan: The CEO's Guide to Innovation

Management & Leadership

Innovation Academy

Innovation is the process of creating new ideas and turning them into new business value. Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, Permanent Innovation is an absolute necessity. This book is about how to achieve it.

Permanent Innovation, Revised Edition: Proven Strategies and Methods of Successful Innovators (The Innovation Mastery Library)

Marketing's role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to "the other side." The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.

The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers

Conlon, Jerome

Marketing & Sales

Independently published

Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident―it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice. Key Insights: <ul>
<li>Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage</li> <li>Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization</li> <li>Discover how to reduce risk and accelerate learning</li> <li>Implement your own unique plan to enhance collaborative innovation, from leadership through operations</li> <li>Integrate key agility principles into your strategic planning decisions for sustained improvement</li> <li>Explore dramatic new approaches to open innovation that optimize large scale innovation</li> <li>Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.</li> </ul>
This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth. And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success. Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.

Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity

Wu, Po Chi

Ma, Moses

Permanent Innovation

lulu.com

Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. “This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you’ll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!” – Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World’s Best Brands “Brand Laureate Signature Award” “This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business.” – Tinker Hatfield, Senior VP Design Nike, Inc. “In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership “Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: • Detect and overcome business blindspots to solve difficult marketing problems • Strengthen and harmonize your internal company culture • Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world’s best innovation methods and tools to solve very complex problems.

Soulful Branding: Unlock the Hidden Energy in Your Company & Brand: Pre-publication Beta V0.9

Createspace Independent Pub

Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. “This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you’ll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!” – Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World’s Best Brands “Brand Laureate Signature Award” “This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business.” – Tinker Hatfield, Senior VP Design Nike, Inc. “In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership “Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: • Detect and overcome business blindspots to solve difficult marketing problems • Strengthen and harmonize your internal company culture • Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world’s best innovation methods and tools to solve very complex problems.

Soulful Branding: Unlock the Hidden Energy in your Company & Brand

CreateSpace Independent Publishing Platform

Your comprehensive and invaluable guide to business, management, and life in the ever-changing and increasingly complex world of the 21st century. Change is accelerating everywhere, and today’s leaders are facing challenges unlike any they’ve ever seen. New technologies are radically altering the market, climate change is threatening to disrupt everything, and political clashes, violent conflict, and terrorism are becoming common. Globally-recognized author, speaker, and consultant Langdon Morris provides a detailed explanation of the powerful forces that are shaping today’s world, and which will impact upon us all for decades to come. This book includes a detailed study of the future of technology, the possibilities for climate change and its impact on the global energy industry, the future of the population explosion and tomorrow’s cities, geopolitics in all of the world’s hot spots, and the social and cultural dimensions of change. Already hailed in early reviews as a clear-sighted, provocative, and important guide to our future, Foresight &amp; Extreme Creativity is the must-read book for those who require a better understanding of the inevitable and potentially overwhelming changes in the world around us, as we prepare for what’s to come.

Foresight and Extreme Creativity: Strategy for the 21st Century (The Innovation Mastery Library)

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Books by Morris, Langdon