The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers
Description:
Marketing's role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to "the other side." The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.
Best prices to buy, sell, or rent ISBN 9781097110025
Frequently Asked Questions about The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers
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The The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers book is in very low demand now as the rank for the book is 4,614,557 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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