The New Heartland Speaks: The Marketer's Guide To Reaching America's Most Powerful Cultural Segment
Released: May 18, 2020
Publisher: New Heartland Group Publishing Company
Format: Hardcover, 237 pages
to view more data
Description:
The New Heartland Speaks includes powerful new insights on how to reach gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group. Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, millennials, Gen X customers in the New Heartland, as compared to their coastal counterpart, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.