The New Heartland Speaks: The Marketer's Guide To Reaching America's Most Powerful Cultural Segment

The New Heartland Speaks includes powerful new insights on how to reach gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group. Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, millennials, Gen X customers in the New Heartland, as compared to their coastal counterpart, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.