Jobs to be Done: Theory to Practice

Jobs to be Done: Theory to Practice image
ISBN-10:

0990576744

ISBN-13:

9780990576747

Edition: First Edition
Released: Jan 01, 2016
Publisher: IDEA BITE PRESS
Format: Paperback, 202 pages
to view more data

Description:

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided?

Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory.

For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86%, a 5-fold improvement.

YOU WILL LEARN

  • Why companies fail at innovation and how to avoid critical mistakes.

  • How to employ the Jobs-to-be-Done Needs Framework to categorize, define, capture, and prioritize customer needs including the following:

    -The Core Functional Job-to-be-Done and Desired Outcomes
    -Related Jobs
    -Emotional and Social Jobs
    -Consumption Chain Jobs
    -Financial Desired Outcomes

  • A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ 5 growth strategies: differentiated, dominant, disruptive, discrete, and sustaining.

  • Outcome-Based Segmentation

  • Outcome-Driven Innovation, the tested innovation process that ties customer-defined metrics to the customer's Job-to-be-Done

  • The Language of Jobs-to-be-Done - the syntax and lexicon of innovation.

I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler, Kellogg School of Management, Northwestern.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.