Principles of Marketing (B&W)
Released: Jan 01, 2010
Publisher: Flat World Knowledge, Inc.
Format: Paperback, 294 pages
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Description:
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics
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