<p>Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics</p>

Principles of Marketing (B&W)

Education & Teaching

Jeff Tanner

Mary Anne Raymond

Schools & Teaching

Flat World Knowledge, Inc.

<p>Principles of Marketing, Version 2.0 COLOR textbook. Barely used - no writing or highlighting. Great condition!</p>

Principles of Marketing, Version 2.0

John F. Tanner, Jr.

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Books by Mary Anne Raymond