The Dynamic Laws of Creative Selling

This invaluable guide in portable paperback contains principles, insight and practical knowledge gained in a dramatic life in sales that spans more than 50 years. Author Tom Leding recounts frankly his ascent from beginnings as a poor coal miner’s son to the top of the insurance world. He landed the biggest account in the history of the Farmer’s Insurance Group and kept up a seven-year run as top sales person. Even more compelling is his dynamic recovery from a devastating failure at the start of the eighties, following the principles he details in the book.