Your Client's Story: Know Your Clients and the Rest Will Follow

A follow-up to the enormously popular 'The Cash in the Hat', Mitch Anthony's newest book teaches investors and others about the importance of patience and paying attention. About the Author: Mitch Anthony is the founder and president of The Financial Life Planning Institute. For more than a decade, he has been a force for change in how financial advisors communicate with their clients. Mr. Anthony is a prolific author who has written several groundbreaking books, including StorySelling for Financial Advisors and The New Retirementality. Mr. Anthony is a regular source for the media, and has been cited in the Wall Street Journal and New York Times. His radio program, 'The Daily Dose' is heard on approximately 100 radio stations across the United States.