The Financial Professional's StoryBook is a collection of more than 200 engaging analogies and metaphors that help simplify Wall Street jargon for Main Street investors. The stories were gathered and refined from hundreds of financial advisors, wholesalers, and other professionals who excel at StorySelling. The wide range of investment topics include: The Value of a Good Advisor; Equity Investing; Understanding Risks; The Benefits of a Comprehensive Financial Plan.

The Financial Professional's StoryBook

Business & Money

Mitch Anthony

Scott West

David Saylor

Economics

Insights Press

A follow-up to the enormously popular 'The Cash in the Hat', Mitch Anthony's newest book teaches investors and others about the importance of patience and paying attention. About the Author: Mitch Anthony is the founder and president of The Financial Life Planning Institute. For more than a decade, he has been a force for change in how financial advisors communicate with their clients. Mr. Anthony is a prolific author who has written several groundbreaking books, including StorySelling for Financial Advisors and The New Retirementality. Mr. Anthony is a regular source for the media, and has been cited in the Wall Street Journal and New York Times. His radio program, 'The Daily Dose' is heard on approximately 100 radio stations across the United States.

Your Client's Story: Know Your Clients and the Rest Will Follow

Investing

Defining Conversations: A Little Book About a Big Idea The follow-up to the groundbreaking bestseller, StorySelling for Financial Advisors is now available! Instead of conversing, we message each other, which leaves us open to misinterpretation-or worse. In conversation, you can hear the inflection; the cadence; the mood. With messaging (including texting), it is far too easy to misread intentions-simply put, too many people don't know how to have a meaningful conversation. Defining Conversations is a book about how to have conversations of substance-the ones that get real results. In this short and entertaining book, Mitch Anthony and Scott West will show you how to understand other points of view, hear both thoughts and feelings on a topic, and comprehend a conversation's significance. They'll introduce you to conversation saboteurs, show you how to identify counterfeit conversations, and reveal the one question that will set you apart. Whether you are an initiator or a respondent in a conversation, once you master a defining conversation, your credibility will rise--as will the quality of people who seek you out. There are issues in business and in life that are too important to be addressed by messaging or texting. The bottom line is that in order to make progress in working with and relating to others, you must understand how to identify and have defining conversations.

Defining Conversations

Revolutionize your financial advisory business by quickly forging an unbreakable bond with your clients or prospects to become an advisor who is trusted with 100 percent of their assets. Most clients invest only about 30 percent of their assets with a financial advisor, but some financial advisors invest 100 percent of their client's assets. Your Client's Story describes the secret of their astounding success. For more than three years, authors Scott West and Mitch Anthony studied the winning approaches used by financial advisors who managed 100 percent of their client's assets. Notably, the most successful had mastered a genuine ability to engage in a discovery dialogue where clients openly expressed their financial objectives and motivations. The best financial advisors knew how to listen, ask the right questions, and create an atmosphere of empathy. Your Client's Story includes specific scripts for reenacting winning discovery dialogues geared to the life situations, transitions, and goals that drive financial planning. Included are tips and key questions geared to specific clients and situations, such as: Small business owners; Clients or prospects who are entering or planning for retirement; Those seeking balance in their lives; Individuals who are fearful about outliving their money; Mature investors Financial planners and advisors share their stories, explaining how they've changed the way they do business, and how these changes have generated more successful books of business. Clients also tell their side of the story, explaining how the discovery dialogue has enhanced the entire financial planning process.

Your Client's Story

Finance

The West in the World, HST103, University of Dayton

McGraw-Hill/Create

A story of three unlikely friends, Lil'Bit the mouse, Mrs. Butters the cat, and Abby the Collie dog. They join together to brave the last barn on the left in their small town. The only problem is that a scary monster is said to lurk in the shadows of the barn! Printed in black and white (so kids can be the colorist!) and featuring fun activities in the back of the book, The Unlikely Trio will be sure to entertain even after you're done reading!

The Unlikely Trio: The Last Barn on the Left

Children's Books

Callie West

Comics & Graphic Novels

Alterna Comics

See the best price to sell, buy, or rent books by Scott West. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Scott West