Street Smart Public Relations
Description:
Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.
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