Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues.  Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds.  Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.

Street Smart Public Relations

Business & Money

Budd, John F., Jr.

Management & Leadership

Turtle Pub Co

Ceo Credibility: The Management of Reputation

How to Get Along with the Press -- and Why shares practical pointers on immproving the often prickly relationships with the media, with insider clues on making your own news and what to do with it. Such chapters as Facts vs. Perceptions; What to DO when *the Boss') Ox is Being Gored; the different needs of editors, columnists, syndicated writers and weeklies reflect the street savvy offered

How to Get Along With the Press...& Why: A Street Savvy Guide for Legislators

Economics

The Art of Persuasion

Xlibris Corporation

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Books by Budd, John F., Jr.