Consumer Power: How Americans Spend Their Money

Published by New Strategist Publications, PO Box 242, Ithaca, NY 14851, this volume organizes some 1,000 products and services into nine categories, each of which makes up a chapter of the book. In addition to the average dollar amounts that households spend on each item, tables give spending indexes, budget shares, market shares, spending trends for the last five years by age, income, and household type and spending projections to the year 2000 by age. The text analyzes the trends and reviews current spending behavior. For marketers who want to focus their strategy. Annotation copyright Book News, Inc. Portland, Or.