A Primer on Licensing

A Primer on Licensing is the only book you'll need to get your licensing program off to a fast, definitive start. This fact-filled book will lead you step-by-step through trademarks and service marks; program goals, objectives and management; collection of royalties and record-keeping; negotiating the licensing agreement; enforcement of your rights; creating and implementing effective marketing plans; and expanding your efforts into the international arena.
Included also are a Standard Licensing Agreement, a sample Cease and Desist notice, and 12 other specific documents.
Whether you're licensing your corporate logo, celebrity identities, copyrights, or trademarks, A Primer on Licensing is the authoritative source for information.